Are brand aggregators viable?
Companies buying brands that sell primarily through ecommerce channels recently raised $16 billion in new capital. Most of that was in...
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How we evaluate brands
When acquiring a brand, there are a number of factors that we look for. Here are some of the most important ones: Price range We...
Preparing your business for a sale
Selling an ecommerce private label brand can be a great way to cash in on your hard work and investment. However, it's important to be...
What we've learned about paid advertising
We approach paid marketing as an investment operation. Our goal is to achieve attractive returns on the capital that we invest to promote...
Evaluating your financial performance
Private label ecommerce brands are a popular way to start a business. They offer a number of advantages, including low start-up costs,...
How to use AI to grow your brand
In March 2023 we asked Google’s Bard to “write a blog for private label ecommerce brand owners explaining how they can use artificial...
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